The difference between the almost right word and the right word is really a large matter — 'tis the difference between the lightning bug and the lightning.

— Mark Twain

 

I specialize in healthcare and in business-to-business writing, though my client list is wide-ranging—from agribusiness and biotechnology to restaurants and banking.

These samples scratch the surface. I stopped counting when my article total for trade and membership publications topped 400. I’m comfortable writing within any format I can think of, so don’t hesitate to ask about a project you don’t see listed here or on my menu of services.

 

(Roll your mouse over the titles listed here
for a hyperlink to the sample.)

A R T I C L E S
Target: Donors & Friends
A Second, Third and Fourth Opinion
Heart Health is a Lifelong Process
Jack’s Story
“The Disease Has Won. The Symptoms They’re Able to Manage.”
A sampling of sidebars
Target: Students & Alumni
Going Back to Basics
Should You Let Uncle Sam Pick Up Your Med School Tab?
Target: Membership
The Mongolians of Michigan... Or a Yurt of Your Own
Exceeding Expectations... One By One
How to Find Great Employees—and Hang On to Them
Mainstreet Ventures: Keeping It Fresh
Discovering the Healing Power of Athletics
Profile of a Sharecropper’s Daughter

N E W S L E T T E R S   &   M A G A Z I N E S
Target: Consumers (newspaper insert)
Live Well (theme: sleep)
Live Well (theme: diagnostics) (large; 1.4 MB)
Live Well (theme: rehabilitation)
Live Well (theme: tobacco free campus)
Target: Consumers, Donors & Friends (annual reports)
Report to the Community (8-page) (large; 3.5 MB)
Report to the Community (2-side flyer)
Target: Internal (print & intranet news)
Tuesday (weekly)
Tuesday (special edition)
Target: Consumers (e-mail subscription & web content)
Streetmail: Shiawassee County (local weekly)
Streetmail: Michigan (statewide weekly)

B R O C H U R E S   &   P R O F I L E S
Target: B2B
AIS Construction Equipment Company (profile)
Michigan Asphalt Paving Association (anniversary profile) (large; 4.2 MB)
Michigan Agricultural Commodities (history & capabilities)
Target: Consumers (healthcare service line)
Healthcare Recruiting: System Overview
Healthcare Recruiting: Region (large; 1.2 MB)
Bariatric Surgery info sheet
Diabetes Management info sheet
Fit Families info sheet
OPTIFAST® info sheet
eMAR
Order Your Own Lab Tests
Sleep Studies
Speakers Bureau

P R E S S   R E L E A S E S
$2.4 Million Investment Brings Advanced Cancer Treatment to Region
CVMC Named Tazewell County’s Best Employer
Restructuring Reinforces Centers of Excellence
New Patient Safety Measures Now in Place
Customers Create Their Own Custom Jewelry Thanks to Technology
Smithsonian Photo Exhibit Makes Only Michigan Stop in Lansing

P R I N T   A D S   &   D I R E C T   M A I L
Print Ads: Trade publication
AIS Up-Time Agreement
JCB Saves You Time... and Money
We’ll Help You Make More $$$
The Skid Steer Replacement
Print Ads: Consumer
What Are We Doing Here?
This Bar Code Tells You...
The Future of Cancer Treatment (version 1) (large; 1.3 MB)
The Future of Cancer Treatment (version 2)
Employee Recognition
Open Letter
Ask CVMC
Hospital Week/Nurses Week (large; 1.2 MB)
New Physician
Direct Mail: B2B
64-Slice CT Scanner (large; 2.6 MB)
Product brochure
Promotional coupon
Sales Letter #1: Cold Call
Sales Letter #2: Follow-up
Sales Letter #3: Reconnect
Direct Mail: Consumer
ER Physicians (postcards)
ER Physicians (self-mailer)

O T H E R    S T U F F
Scripts
Voice work: Radio* (version 1)
Voice work: Radio* (version 2)
Radio :30 scripts
Television :30 script
Miscellaneous Writing Samples
Nominee cover letter (this candidate went on to win the nationwide award)
Time capsule letter; 100th Anniversary of Rotary International
Patient information sheet

* The wildly clever Todd Marcum wrote these scripts when I sat on the client side of the desk. So why are they included here? My husband’s the talent—a pro available for voice work. If you like his pipes, I can hook you up!